Ura Confectioners is proud to announce a triumphant ! Our signature shortbread cookie “Cookies with cottage cheese filling” has won the top award in the prestigious “BEST BAKERY PRODUCT” category.
This global event serves as a powerful confirmation of the exceptional quality and uniqueness of our products. ISM Dubai is a key hub for the world’s confectionery industry, this year bringing together over 700 exhibitors from more than 60 countries. Winning such a rigorous competition is a tremendous honor and a mark of global recognition.
The path to victory was a serious challenge. The contest consisted of several stages: an expert selection based on the product description and benefits, a professional blind tasting of provided samples, and finally, an in-person assessment of the shortlisted products. The fact that our cookie successfully passed all these stages and won over the international jury proves that its taste is truly universal and capable of winning over any audience. As Elena Karmanova, Head of Marketing at Ura Confectioners, commented:
We presented our cookie in the Middle East for the first time, but it has long been a favorite among Russian consumers. Its original recipe recreates the unique taste of homemade pastry, while the delicate curd filling, with a texture reminiscent of a ‘melt-in-your-mouth marshmallow,’ makes it special. This victory is a starting point for winning the hearts of Middle Eastern consumers, and we are incredibly happy that our product received such a warm welcome.
This award is not only a reason for pride but also a significant step in the company’s development. It opens up new horizons and strengthens our position on the international stage. We thank our team for their professionalism and our consumers for their unwavering love and support.
