From May 19 to 21, 2025, Ura Confectioners made its grand debut at SIAL China, the premier food industry event in Asia, held at the Shanghai New International Expo Centre (SNIEC).
Key Highlights of the Exhibition:
-
4,500+ exhibitors from 60 countries
-
300,000 visitors from 100 countries
-
200,000 square metres
Our booth stood out as one of the brightest and most engaging, earning praise from industry peers in both Russia and China.
Why Our Participation Mattered
At a time when Chinese imports face challenges due to counterfeit products, our presence reinforced Ura Confectioners commitment to authentic, high-quality Russian confectionery. This was a crucial step in strengthening our brand and supporting our partners.
Engagement & Live Commerce Success
Influencer Collaboration:
-
Irina, a top Russian streamer in China with 6 million followers, hosted live broadcasts from our booth for two days.
-
Our team actively participated in the streams, engaging with visitors, showcasing our products, and answering questions.
Standout Digital Presence:
While most Chinese booths featured live-streaming bloggers, Ura Confectioners was the only Russian brand with a dedicated influencer hosting continuous broadcasts—a testament to our innovative marketing approach.
Tangible Business Results
-
Immediate orders secured during the exhibition
-
Strong interest from potential partners who sampled our cookies and are now in contract discussions from 18 countries.
This successful debut at SIAL China 2025 marks a major milestone in Ura Confectioners`s expansion into the Asian market.
