We are proud to announce our collaboration with China’s most popular live-streaming blogger, Dan Dan, whose account on the Kuaishou platform boasts a record-breaking 110 million followers.
As part of the promotion of Russian products supported by the Russian Export Center (REC), Dan Dan hosted a special live stream in Zaryadye Park near Red Square. In just 35 seconds of the broadcast, 22 tons of our products were sold! This achievement was part of the blogger’s phenomenal success—on that day, the total sales of Russian products during her live stream reached 6 billion rubles.
About the Blogger:
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The only female streamer with a verified audience of 110 million
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Holds the record for fastest sales in China’s live-commerce segment
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A key ambassador of Russian products in the Chinese market
Working with influential figures like Dan Dan helps Russian exporters navigate the current challenges of operating in China and represents a crucial step in maintaining companies’ reputations, noted Elena Karmanova, Head of Marketing.
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Such partnerships underscore the high quality and global demand for Ura Confectioners products in the international market.