Ura Confectioners acted as a strategic partner at the year’s key industry event—Russian Retail Week 2026. Held in the capital, the large‑scale forum set new attendance records, bringing together over 8,000 industry professionals, nearly 500 federal and regional retail chains, and almost 700 leading speakers. This year’s edition had a pronounced international character, opening up fresh opportunities for cross‑border collaboration.
Our company took a thorough approach to the forum: we organized a large‑scale tasting of the entire product line for visitors. Over several days at our stand, guests sampled several hundred kilograms of our signature butter cookies. Demand was so high that many attendees returned for second helpings, actively asking for links to marketplaces and inquiring about instant ordering options.
A particularly gratifying moment came from TV host Yana Churikova, who moderated one of the sessions. After trying our cookies, she not only praised their taste but immediately sent her team back for a second batch—an informal endorsement that spoke louder than words.
The Retail Week coincided with the launch of the renewed packaging design for the entire Ura Confectioners range. Our cookies are now instantly recognizable on the shelf, thanks to the vibrant, eye‑catching Tiffany‑blue color. This is more than a visual update—it’s our philosophy of affordable luxury that we offer to every customer. A unified color block makes our product stand out even among dense competitor shelves, while shoppers no longer have to spend time hunting for their favorite treat.
Elmira Ashmarina, Head of Federal Chains, summed up the results of our participation:
We see tremendous interest in our brand from buyers of the largest retail networks. Trade professionals have highlighted not only the excellent organoleptic properties—crispy texture and rich flavor—but also the marketing boldness of our renewed packaging. This is a case where the product connects equally well with both the heart and the wallet. Negotiations with new partners are already underway, and we are confident that the outcome of this forum will positively impact the brand’s presence on store shelves across the country.
We extend our sincere gratitude to the organizers of Russian Retail Week for the opportunity, and we look forward to this forum marking the start of a new chapter in the brand’s growth story.
